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Bowtech Insanity CPX, more details to follow!  Head over to the Bowtech Insanity CPX and CPXL page for more details.

2012 Bowtech Insanity CPX

2012 Bowtech Insanity CPX Specs

Speed: 355 FPS
Axle Length 32″
Brace Height 6”
Draw Length 25.5” to 30″
Peak Draw Weights: 50, 60, 70, 80 lbs.
Weight 4.3 lbs.
Let-Off 80%
MSRP $999?




2012 Bowtech Insanity CPXL2012 Bowtech Insanity CPXL Specs

Speed: 340 FPS
Axle Length 35″
Brace Height 7”
Draw Length 27.5” to 32″
Peak Draw Weights: 50, 60, 70, 80 lbs.
Weight 4.4 lbs.
Let-Off 80%
MSRP $999?





Bowtech also released the Assassin SD.  This is basically a “Short Draw” version of the assassin.

2012 Bowtech Assassin SD2012 Bowtech Assassin SD Specs

Speed: 305 FPS (@ 27″)
Axle Length 30 1/4″
Brace Height 7 ”
Draw Length 22.5” to 27″
Peak Draw Weights: 40, 50, 60, 70 lbs.
Weight 3.7 lbs.
Let-Off 65- 80%
MSRP $649





For comparison, here are the stats of the Assassin:

Speed 333 FPS
Axle to Axle Length 30 5/8″
Brace Height 7”
Draw Length 26-30”
Draw Weights 50, 60 , 70
Weight 3.8 lbs.
Let-Off 65-80%
MSRP $649

And the Heartbreaker:
Speed 305 FPS (@27″)
Axle Length 30 1/4?
Brace Height 7”
Draw Length 22 1/2” to 27″
Draw Weights 40, 50, 60
Weight 3.7 lbs.
Let-Off 65-80%
MSRP $649

The difference between the Assassin SD and the Heartbreaker is virtually nothing by the specs, other than the Assassin SD goes up to 70 lbs. whereas the Heartbreaker tops out at 60 lbs.   The Assassin (both varieties) only comes in camo and black, whereas the Hearbreaker also comes in pink and inferno.  The website also notes that the target colors do NOT come RAK (Ready, Aim, Kill) packages.

It appears the SD version of the Assassin is mostly to appeal to shorter draw archers, while not burdening them with a “girl’s” bow.  Whatever the case, all three appear to be great bows for 2012 and Bowtech made an absolute killing in the market with them last year.

Other Bowtech info and rumors

Bowtech’s website is also touting an unveiling on November 15.  What exactly that will be, no one seems to really know!  They do have a big picture of a chained down box on a crate that has numerous broadhead looking holes in it, that bounces and bangs around like some animal.

2012 Bowtech Insane

**UPDATE**  So the countdown is over, the box burst open, and we see… bow!  Just text saying that the Insane will be release January 10th, 2012, 9:30 AM EST at the ATA show.  Also, there is one shop that will have an Insane on hand to show to customers at 10 AM EST: Fisherman’s Warehouse in Columbus, OH.  Apparently they will have a demo model Insane and will be having a giveaway of sorts for those who show up to try the new bow. 

From the posts I’ve read on message boards and FaceBook, Bowtech either gained a ton by building up suspense, or made a lot of angry people by just teasing more!

A few rumors are starting to circulate about the new line: apparently some dealers have received a flier with some information on the 2012 bows. It looks like there will be two completely new bows, though no real information is given on them other than that the details will be released at a later date. The D340 seems to be gone from the line.

True to their recent form, Bowtech is starting off teasing us with videos alluding to the 2012 line, but without many details just yet.  Last year’s protagonist was “The Assassin” with several cameos from a plate of jerky.  What will this year hold? Apparently some new goofy guy that somehow has something to do with the Assassin since he wears an assassin cloak. He mumbles in something akin to an alien voice. The good news is that the jerky is back…

Teaser number two: (let the cheese flow!)

And teaser number three!

Last but not least, the final teaser:

It would seem that the mystery employee may have something to do with the Assassin SD perhaps, seeing as his license plate had “SD” on it and he’s not exactly blessed in the height department. But with Bowtech and their quirky videos, who knows!

Another interesting note from the videos: if you look at the titles at the beginnings they go: “Life is Updated”, “Life is Short”, “Life is a Competition” and “Life Outside Work.” It seems to allude to the updated version of the Assassin, the Assassin SD.

The last video appears to allude to something new and different (assuming our friend from the first three equates to the Assassin SD) and the only real hint we get is the license plate on the truck carrying the chained down safe: “INSANE”  Possibly the name of the new flagship for 2012?

P.S. Someone should tell him that he entered a bull elk in a big BUCK contest 😉

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